On a business trip Wyatt tried a homemade shot of fresh pressed ginger and turmeric. He was adding health boosts to his diet and thought, “how can everyone easily get a shot like this?” Wyatt teamed up with friends JR and Kyle to bring fresh-pressed immunity to the world. JR brought his background in sales, hustling to get Vive into the hands of customers (even hand-delivering shots from the back of his pickup truck!). Kyle brought his passion for responsible farming and expertise in scaling organic food startups. Together they quickly grew Vive Organic from a humble Southern California family office to an international operation.
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